Superprofile is a creator storefront: a bio page where you sell courses, webinars, digital products and 1:1 sessions, with checkout and payouts handled for you. Repli has moved past sending traffic to someone else's page — Social Commerce now runs a real catalog, AI sales conversations, quote-locked Razorpay Route checkout, Shiprocket shipping and digital delivery inside the Instagram or WhatsApp chat itself, with Email Automation on the same login for follow-up. Here is the honest 2026 side-by-side.
Yes. Repli replaces every core Superprofile feature that matters for Instagram — Comment-to-DM, DM auto-reply, AI chat with a custom persona, lead-collection forms, follow-gated replies, and appointment booking — at a significantly lower price. WhatsApp automation is rolling out to Pro Business next.
Yes. Most keyword flows recreate in Repli in under 10 minutes because the trigger model is simpler. Send us your Superprofile export and our team will rebuild your automations free of charge during onboarding.
Yes. Repli runs on the official Instagram Graph API with advanced permissions granted by Meta: instagram_business_manage_messages and instagram_business_manage_comments. No unofficial scraping, no ban risk.
Yes. You get 15 credits at signup plus 5 new credits every day, capped at 20 messages per day, forever and with no credit card. Every feature is unlocked on the free plan — free DMs simply carry a small "sent via repli.in" line.
Repli Pro is ₹499 per month (unlimited DMs, lead capture, DM auto-reply). Repli Pro+ is ₹1,499 per month and adds AI Chat, AI comment replies, appointment booking, and AI follow-ups. That is typically 40-80% cheaper than the equivalent Superprofile plan, and AI is never a paid add-on on Repli.
Repli is Instagram-first today (DMs, comments, Reels, Stories). WhatsApp Business automation is live for Pro Business users and rolling out feature-by-feature. If your only requirement is Instagram, Repli ships more Instagram-specific features per month than any tool in this space.
For most sellers, yes — and for course creators, partly. Superprofile is a hosted creator storefront with payouts handled for you. Repli now runs Social Commerce inside the chat: a server-side catalog with variants and stock, AI sales replies, quote-locked Razorpay Route checkout, Shiprocket shipping and signed digital delivery. If you specifically need course and webinar hosting, keep Superprofile and let Repli drive and answer every buyer.
Yes. The server builds a locked quote — exact items, taxes and shipping — and sends a Razorpay checkout link with UPI, cards, wallets and netbanking in INR. Funds settle through Razorpay Route with commission and transfer records kept per order. Live payments unlock once your Route KYC and Shiprocket connection are verified.
No. The AI only interprets the buyer and drafts wording. SKU, variant, price, discount, stock, tax, shipping, serviceability, refunds, commission and payouts are all decided by deterministic server logic, so a model can never invent a price.
Superprofile is built around the storefront and its bio link, not around Instagram automation. It does not run keyword Comment-to-DM funnels, follow-gated replies, AI chat with your own persona, in-chat checkout or WhatsApp Business automation — that is where Repli fits.
Repli Pro+ includes Email Automation from a mailbox you own — Gmail, Google Workspace, Outlook, Zoho or secure IMAP/SMTP — with templates, campaigns, automations, suppression handling and delivery reporting, so receipts, nurture and win-backs run on your own domain.
Superprofile monetises mostly through commission on what you sell. Repli is a flat subscription — free forever to start, ₹499 Pro, ₹1,499 Pro+ (AI, Social Commerce and Email Automation) — with no cut of your revenue. AI usage draws on ₹500 of free monthly credit, then 20 paise per AI reply and ₹1 per AI email; normal replies stay free.